IntelSquid blog

Insights, playbooks, and release notes for teams running production ETL workflows.

Analytics
Illustration of a tracking event pipeline breaking between GTM and the destination platform
Igor LebichMarch 12, 202611 min read

Silent failures in Google Tag Manager: when 'Tag Fired' doesn't mean tracking works

Teams often assume that if Google Tag Manager (GTM) shows Tag Fired , the conversion is safely recorded. That assumption causes expensive blind spots. In GTM, Tag Fired only confir…

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SEO
Illustration of Google Search Console query data flowing through filters to flag synthetic search patterns
Igor LebichMarch 6, 202614 min read

How to find synthetic queries in Google Search Console: a complete investigation playbook

Synthetic queries are one of the fastest ways to pollute an otherwise healthy SEO reporting workflow. They can make growth look better than it is, hide brand demand shifts, and sen…

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